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Analyst, AACU Marketing Data Research and Reporting

American Airlines Dallas, Texas
analyst marketing data data research research data marketing airlines crm team education credit sql
April 5, 2023
American Airlines
Dallas, Texas

Location: AAFCU Headquarters (DFW-AACU)
Additional Locations: None
Requisition ID: 66604




Intro


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!




Why you'll love this job


​This job is within the American Airlines Credit Union. The role is responsible for translating business goals into effective technical requirements and definitions for related reporting processes for the Credit Union.




What you'll do



  • Manage aspects of Marketing campaign data setup including: developing and executing complex SQL queries, extracting and analyzing data from SQL, loading/transferring into CRM tool, managing automation processes, monitoring the delivery of data inputs, and managing the data structure in all required systems (CRM/Data Warehousing and Reporting Solutions)

  • Maintain an accurate and rapid test/control targeting strategy for email and direct marketing, providing analysis and reporting services

  • Synthesize current data and trend data to support strategy recommendations through various marketing analytics models

  • Work with technology, quality assurance and training teams to ensure system releases and offer programming are correctly set up, tested and communicated to the front line

  • Utilize experience with data visualization to generate standard or custom reports that summarize marketing data for review by executives, managers, and other stakeholders

  • Ensure data integrity

  • Handle vendor management related to databases, research providers and any third party data suppliers

  • Support ad hoc programs and projects, as needed

  • The selected candidate will be responsible for ensuring the security and confidentiality of all account and related information which is part of their work and for ensuring that his/her work is in compliance with all applicable laws and regulations including, but not limited to, the Bank Secrecy Act.




All you'll need for success



Minimum Qualifications- Education & Prior Job Experience



  • High school diploma or GED required

  • ​Bachelor's degree in Computer Information Systems, Business Analytics. Marketing or a quantitative field, or a combination if education and experience that provides the necessary skills and knowledge to satisfactorily perform the essential job functions


Preferred Qualifications- Education & Prior Job Experience



  • Three years' of experience in similar or related field

  • Experience in Project Management with timelines/project team supervision

  • Experience in researching and implementing new CRM systems

  • Experience with Jack Henry and/of knowledge of Symitar


Skills, Licenses & Certifications



  • Skilled in Microsoft Office software (e.g., Word, Excel, Access, PowerPoint) gained through either work experience with the software or education and hands-on use of the software

  • Knowledge of the principles and practices of effective segmented, targeted marketing and relational databases

  • Knowledge of Data Warehouse Systems, CRM and Microsoft Access databases, with solid knowledge of SQL query structures

  • Skilled in strong research and analysis

  • Ability to demonstrate excellent oral and written communications skills and appropriate telephone etiquette and techniques

  • Ability to stay apprised of the latest technological advances within a CRM and related business systems

  • Ability to effectively interface with all staff levels and third party vendors

  • Ability to self-motivate with strong organization skills and effective time management skills

  • Ability to demonstrate excellent planning and organization skills with the ability to prioritize and manage multiple assignments simultaneously

  • Ability to project a positive attitude and exercise sound problem-solving skills

  • Ability to attend and support team events and member-promotion/outreach events

  • Ability to maintain satisfactory performance and attendance

  • Ability to pass applicable American Airlines and Credit Union pre-hire compliance checks





What you'll get



Feel free to take advantage of all that American Airlines has to offer:



  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.

  • Health Benefits: On day one, you ll have access to your health, dental, prescription and vision benefits to help you stay well. And that s just the start, we also offer virtual doctor visits, flexible spending accounts and more.

  • Wellness Programs: We want you to be the best version of yourself that s why our wellness programs provide you with all the right tools, resources and support you need.

  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.

  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more





Feel free to be yourself at American



From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.


Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life s journey? Feel free to be yourself at American.





Additional Locations: None
Requisition ID: 66604


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